Since 1921— through peacetime and wartime, booms and busts, all of life’s ups and downs—The Picture House has brought our communities together through film, ideas, and entertainment.
Our ONE COMMON GOAL for the future is to continue to enrich our community’s quality of life with art, impact, and continued growth. Together, through the support of our Second Century Campaign, we can ensure that our screens stay bright, our stages and classrooms buzz with excitement, and our iconic neon remains a beacon for the next 100 years and beyond.
We’ve learned over the last century that leadership, planning, and flexibility are key to managing through changes in the industry, in the world, and in the needs of our community.
Over the last decade, we have focused greatly on organizational strength – the Picture House Board of Directors is an engaged and active governing body; in the last decade the professional staff have doubled our audience, revenues, and programming. Our cash flow and credit are such that we can manage through most eventualities.. BUT, the stark fact remains that we are doing the organizational equivalent of living paycheck to paycheck. If we had not had an exceptionally successful fundraiser just days before we closed due to the pandemic, we would not have survived. Marquee Night 2020 provided the necessary cash on hand for us to manage through several months while we pivoted programming, cut expenses, and applied for aid.
So the lessons of the past have taught us that an operating cushion is the key to the flexibility we need to be viable through our next century. And that is what the Second Century Campaign is all about!
We’re frequently asked: “You charge money for tickets, why do you need to fundraise?”
Good question! If you’re not an industry insider, you may not know how slim the margins are in the movie business – or where your ticket $$ go!
Ultimately, we are mission-driven which means that decisions are based on what the community needs, not what will make the most money. You’ll see that reflected in our choice of films and in our grant and donor funded education programs in Westchester’s most under-resourced public schools.
The Picture House Second Century Campaign
From March 2021 through March 2022, we’ll raise $100,000 from donations. (Look at the Campaign Meter to the right so see how far we’ve already come!)
Donations can be as small as a dollar – or as large as you want! Reaching our goal will give us the ability to endure the unexpected for a few month – and will give us a strong base to build on for years to come.
Barbara and Arthur Bratone
Rachel and John Cahill
Ellen and Michael Chandler
Kathy and Michael Corton
Ally and Parker Drew
Beth Fouhy and Joe Marty
Ricki Fisher and Will Cavanagh
Kit and Peter Meyer
Judith Fishlow and Mark Minter
Ricki Gardner and William Cavanagh
Erik and Jennifer Hellum
Norma and Robert Landis
Katy and Nick Loria
James and Missy Palmisciano
Kate Pringle and John McCormick
Jeanne and David Radvany
Berry and John Ravitz
Leah and Christopher Tahbaz