We’ve learned over the last century that leadership, planning, and flexibility are key to managing through changes in the industry, in the world, and in the needs of our community.

Over the last decade, we have focused greatly on organizational strength – the Picture House Board of Directors is an engaged and active governing body; in the last decade the professional staff have doubled our audience, revenues, and programming. Our cash flow and credit are such that we can manage through most eventualities.. BUT, the stark fact remains that we are doing the organizational equivalent of living paycheck to paycheck. If we had not had an exceptionally successful fundraiser just days before we closed due to the pandemic, we would not have survived. Marquee Night 2020 provided the necessary cash on hand for us to manage through several months while we pivoted programming, cut expenses, and applied for aid.

So the lessons of the past have taught us that an operating cushion is the key to the flexibility we need to be viable through our next century. And that is what the Second Century Campaign is all about!